Thanks to Nick for sending me this link.

http://mashable.com/2008/10/21/sequoia-invests-in-admob

Cheers!
Gauher

Hey Guys,

Here is the update on the mobile campaign.  I generated 280 leads including full mailing addresses.  I bribed the leads into giving me their full addresses by offering them a free CD-rom tutorial on a particular topic.  I figured it would be cheap to create a CD and mail it out.  I was planning on using a service like Kunaki and then found out that it would costs me almost $7 per lead to have them duplicate and mail out the CD rom tutorial.  Now I am not about to spend $1,980 mailing out the CD rom to these prospects.

Instead what I did was go to Vistaprint.com and create a postcard to send out to them telling them that due to high demand, we have run out of CD roms.  I know, I know. A slight fib.  Instead I indicated to them on the postcard that if they can still access the contents of the CD rom by going to a particular web site.

Total costs to mail out 280 postscards was roughly $160.

So far my investment has been $250 (leads) + $160 (postcards) = $410

I will plaster related CPA offers on the web site and also have the video on the web site redirect to a related CPA offer.

I will let you guys know if I make any money.

I welcome your comments.

Gauher

Now you guys will know why those silly Crush Calculator or MyPureLove CPA offers are doing ridiculous volumes.

http://www.emarketer.com/Article.aspx?id=1006604&src=article1_newsltr

Enjoy!
Gauher

This case study consisted of attempting to do lead generation off of mobile devices.  What I did was set up a campaign on Admob.com in a highly competitive market to test the response.  I used Admob’s built-in lead generation form to design my landing page, so I didn’t have to create my own mobile compliant landing page.

I set up a budget of $250, which only took me 12 hours to deplete and here were the results:

Impressions served: 1,328,737
Clicks: 3,456
CTR: 0.26%
Avg. CPC: $0.07
Valid Leads Generated: 280

I initially started my bids at $0.10, but the traffic was coming fast and furious, so I dropped it to $0.05.

Like I mentioned, this was an extremely competitive market and it cost me an average $0.89 per lead.  Now you may think that this is expensive, but I was asking for FULL address information.  So I asked for name, address, city, state and zip code.  I now have a list of 280 valid addresses for this market.

Note: You will NEVER get $0.05 on Google, Yahoo or MSN for this market… trust me!

There are many possibilities that i can do with this list, such as selling it to an offline broker or monetizing it myself.

I have some plans for my new find list and will keep you updated on the progress, but so far I am in the hole $250.

Or you could say, I have invested $250 into this mobile marketing campaign.

I will keep you updated.

Gauher

Hey Guys/Gals,

I would love to get your comments on the small Powerpoint presentation that I did on mobile marketing and also what you thought of the one-hour live presentation I gave last year.

I would love to hear from those who are already involved in mobile marketing and see the potential in this new advertising medium.

Cheers!
Gauher