Category Archives: Mobile Marketing

One of the problems with trying to establish a CPA network for mobile offers is the baility to drop a `cookie`on to cell phone to make sure that an affiliate gets credit for a lead or sale.  Well, this problem … Continue reading →

Thanks to Nick for sending me this link. http://mashable.com/2008/10/21/sequoia-invests-in-admob Cheers! Gauher

Hey Guys, Here is the update on the mobile campaign.  I generated 280 leads including full mailing addresses.  I bribed the leads into giving me their full addresses by offering them a free CD-rom tutorial on a particular topic.  I … Continue reading →

Now you guys will know why those silly Crush Calculator or MyPureLove CPA offers are doing ridiculous volumes. http://www.emarketer.com/Article.aspx?id=1006604&src=article1_newsltr Enjoy! Gauher

This case study consisted of attempting to do lead generation off of mobile devices.  What I did was set up a campaign on Admob.com in a highly competitive market to test the response.  I used Admob’s built-in lead generation form … Continue reading →

Hey Guys/Gals, I would love to get your comments on the small Powerpoint presentation that I did on mobile marketing and also what you thought of the one-hour live presentation I gave last year. I would love to hear from … Continue reading →