MobiBlueprint is now officially OPEN!
Just wanted to say a big thank you to everyone who has commented on the blog and/or participated in the webinars we did yesterday. It has been so much fun getting to meet all of you.
To all our new members in MobiBlueprint we look forward to working with you to build your mobile business.
If you have any questions about MobiBlueprint that are not answered on the bottom of the main MobiBlueprint page, please feel free to ask them here.
Kim and I have just recorded and released two videos on how to take advantage of mobile marketing. The first video is specifically about traffic generation from Admob.com and the second video is about building a mini SMS course.
http://www.mobiblueprint.com/minivideos.php
We look forward to your feedback.
Thanks
Gauher & Kim
I have just released a 35 page report that will show you how you can make money with mobile marketing. I highlight eight different monetization methods and I hope this helps get you going or at least helps you realize the potential. You can get the free report by click on the link below:
http://www.mobiblueprint.com/success.html
Please post your comments about the report here.
Best wishes,
Gauher Chaudhry
I read an article today that added more weight to the fact the mobile marketing will become a huge source of customer acquisition and increase in sales.
The article stated that by the end of 2010, there will be roughly 5 billion cell phone subscriptions. That means that there are more cell phone users in the world then people who have access to the Internet.
When I first started taking an interest in mobile marketing back in 2007, it was very much in its infancy with really only the big corporations spending money on mobile advertising.
They were spending millions of dollars a year on mobile marketing for branding purposes and ROI was not really on their radar at the time.
Fast forward to 2010 and Admob.com is not the only source where you can buy mobile advertising. Dozens of the competitors have popped up that can provide hundreds if not thousands of targeted clicks every day to your ad campaign.
Mobile CPA networks have started up, giving affiliates a new platform to drive mobile traffic to mobile offers. (I am currently testing this and getting my butt kicked… obvious tweaking and testing needs to be done).
There are obvious weaknesses when it comes to advertising on mobile phones such as screen size, attention span, credit card information, etc. But with mobile marketing constantly evolving at a rapid pace, it is just a matter of time before the average person will be able to market effectively on mobile devices.
Mobile marketing reminds me of the wild west days of early Internet marketing where just a handful of people actually knew what there were doing while the technology was evolving quickly.
Mobile marketing currently out-pulls traditional marketing by 20 to 1 according to some recent statistics. I think this is because a mobile device is much more personal and it is hard for the user to avoid the advertisement as it is with other advertising mediums.
I think mobile marketing will become huge in the next few years and marketers such as you and me will be able to benefit from this advertising medium and make money.
Your thoughts?
Gauher Chaudhry
Sorry for disappearing for a while from this blog. Mobile marketing has evolved immensely over the last year and I am ready to share with you some of my insights.
Stay tuned.
Gauher
One of the problems with trying to establish a CPA network for mobile offers is the baility to drop a `cookie`on to cell phone to make sure that an affiliate gets credit for a lead or sale. Well, this problem may soon be solved.
Fellow marketer Amir Darwish sent me this link:
Best wishes,
Gauher
Thanks to Nick for sending me this link.
http://mashable.com/2008/10/21/sequoia-invests-in-admob
Cheers!
Gauher
Hey Guys,
Here is the update on the mobile campaign. I generated 280 leads including full mailing addresses. I bribed the leads into giving me their full addresses by offering them a free CD-rom tutorial on a particular topic. I figured it would be cheap to create a CD and mail it out. I was planning on using a service like Kunaki and then found out that it would costs me almost $7 per lead to have them duplicate and mail out the CD rom tutorial. Now I am not about to spend $1,980 mailing out the CD rom to these prospects.
Instead what I did was go to Vistaprint.com and create a postcard to send out to them telling them that due to high demand, we have run out of CD roms. I know, I know. A slight fib. Instead I indicated to them on the postcard that if they can still access the contents of the CD rom by going to a particular web site.
Total costs to mail out 280 postscards was roughly $160.
So far my investment has been $250 (leads) + $160 (postcards) = $410
I will plaster related CPA offers on the web site and also have the video on the web site redirect to a related CPA offer.
I will let you guys know if I make any money. 
I welcome your comments.
Gauher
Now you guys will know why those silly Crush Calculator or MyPureLove CPA offers are doing ridiculous volumes.
http://www.emarketer.com/Article.aspx?id=1006604&src=article1_newsltr
Enjoy!
Gauher
This case study consisted of attempting to do lead generation off of mobile devices. What I did was set up a campaign on Admob.com in a highly competitive market to test the response. I used Admob’s built-in lead generation form to design my landing page, so I didn’t have to create my own mobile compliant landing page.
I set up a budget of $250, which only took me 12 hours to deplete and here were the results:
Impressions served: 1,328,737
Clicks: 3,456
CTR: 0.26%
Avg. CPC: $0.07
Valid Leads Generated: 280
I initially started my bids at $0.10, but the traffic was coming fast and furious, so I dropped it to $0.05.
Like I mentioned, this was an extremely competitive market and it cost me an average $0.89 per lead. Now you may think that this is expensive, but I was asking for FULL address information. So I asked for name, address, city, state and zip code. I now have a list of 280 valid addresses for this market.
Note: You will NEVER get $0.05 on Google, Yahoo or MSN for this market… trust me!
There are many possibilities that i can do with this list, such as selling it to an offline broker or monetizing it myself.
I have some plans for my new find list and will keep you updated on the progress, but so far I am in the hole $250.
Or you could say, I have invested $250 into this mobile marketing campaign.
I will keep you updated.
Gauher
